Privacy and Cookies Policy

Privacy Policy
What this Policy covers
Personal data we collect
How and why we use personal data
Sharing personal data within the EWM Group
Sharing personal data with other organisations
How we protect personal data
Marketing and market research
How we use Cookies
Improve the way our Websites work
Improve the performance of our Websites
Deliver relevant online advertising
Measuring the effectiveness of our marketing communications, including online advertising
Your choices when it comes to Cookies

You can withdraw the consent you give us to use third party, non-essential cookies at any time on this page by toggling the switch below to 'remove consent'. If you choose to disable some or all Cookies, you may not be able to make full use of our website. For example, you may not be able to add items to your shopping basket, proceed to checkout, or use any of our products and services that require you to sign in. You may not receive any cashback or third party promotion if we cannot confirm the purchase using order confirmation technology. You can give your consent again at anytime on this page too.

You can also use your browser settings to accept or reject new Cookies and to delete existing Cookies regardless of the consent you give us. You can also set your browser to notify you each time new Cookies are placed on your computer or other device. Any settings you change in your browser will overwrite the settings you choose on this page.

You can find more detailed information about how you can manage Cookies at the All About Cookies and Your Online Choices websites.

Where we display personalised adverts on other organisations’ websites, the AdChoices icon will usually be displayed. Clicking on this icon will provide you with specific guidance on how to control your online advertising preferences. More information is available on the YourAdChoices website.

Third parties operating through our Websites and Mobile Apps

Our partners are listed below with information about the services they provide to us. This list is not exhaustive but it does include those partners with whom we have an established relationship and whose cookie technologies are most frequently deployed through our services.

Measurement & Personalisation

To analyse how our services are used, including to test different content versions. This data may also be used to enable us to personalise our services and the marketing of our services.

Product recommendations

To enrich your shopping experience by delivering personalised recommendations to you on our website).

Online marketing

To personalise adverts shown to you via Jacques Vert and on other websites based on your interactions with Jacques Vert. For example, by using data about your transactions with Jacques Vert, what you have in your basket and the pages and products you look at.

Social media

To market to you via social media platforms and to enable social sharing and engagement on our websites. These companies may use your data for their own purposes, including to profile and target you with other advertising.

Delivering ads for our Retail Partners

To enable us to personalise and deliver online advertising on behalf of our Retail Partners.

Your Rights

Your rights in connection with personal information

We want to make sure that the personal data we hold about you is accurate and up to date. If any of the details are incorrect, please let us know and we will amend them.

Under certain circumstances, by law you have the right to:

  • Request access to your personal information (commonly known as a "data subject access request" or "SAR"). This enables you to receive a copy of the personal information we hold about you and to check that we are lawfully processing it. Complete the form below;

    * Required fields

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  • Request correction of the personal information that we hold about you. This enables you to have any incomplete or inaccurate information we hold about you corrected.
  • Request the erasure of your personal information. This enables you to ask us to delete or remove personal information where there is no good reason for us continuing to process it. You also have the right to ask us to stop processing personal information where we are relying on a legitimate interest and there is something about your particular situation which makes you want to object to processing on this ground.
  • Request the restriction of processing of your personal information. This enables you to ask us to suspend the processing of personal information about you, for example if you want us to establish its accuracy or the reason for processing it.
  • Request the transfer of your personal information to another party.

If you want to review, verify, correct or request erasure of your personal information, object to the processing of your personal data, or request that we transfer a copy of your personal information to another party, please contact;

No fee usually required

You will not have to pay a fee to access your personal information (or to exercise any of the other rights). However, we may charge a reasonable fee if your request for access is clearly unfounded or excessive, repetitive or vexatious. Alternatively, we may refuse to comply with the request in such circumstances.

What we may need from you

We may need to request specific information from you to help us confirm your identity and ensure your right to access the information (or to exercise any of your other rights). This is another appropriate security measure to ensure that personal information is not disclosed to any person who has no right to receive it.

Right to withdraw consent

In the limited circumstances where you may have provided your consent to the collection, processing and transfer of your personal information for a specific purpose, you have the right to withdraw your consent for that specific processing at any time. To withdraw your consent, please contact Once we have received notification that you have withdrawn your consent, we will no longer process your information for the purpose or purposes you originally agreed to, unless we have another legitimate basis for doing so in law.

Data protection officer

The Board of Directors has made the decision that the EWM Group of Companies shall not appoint a Data Protection Officer. This decision will remain under regular review. However, the Group GDPR Steering Committee led by the Group Company Secretary shall oversee compliance with this privacy notice and other aspects of GDPR compliance and the Group Company Secretary shall report to the EWM Group Board on issues relating to GDPR compliance for the Group, while day to day responsibility is delegated from the EWM Group Board to the Group GDPR Steering Committee the ultimate responsibility for compliance with GDPR shall rest with the Group Board (EWM (Topco) Limited and EWM (2011) Limited as the immediate parents of the trading companies.

If you have any questions about this privacy notice or how we handle your personal information, please contact the Group Company Secretary. You have the right to make a complaint at any time to the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues.

For postal enquiries;

The Group Company Secretary
C/O The Edinburgh Woollen Mill Limited
Waverley Mills
DG13 0EB

If we do not satisfactorily deal with any concern or complaint you raise in relation to our use of your personal data then you have the right to seek advice from the ICO (Information Commissioner). You can access the free helpline on 0303 123 1113 or access live chat or make an online communication at

Contact Us

If you have any questions about how we collect, store and use personal data please contact us